Fiorage Project
Elevating Dermal Filler Aesthetics with Plexus-Inspired Dual Launches.
Client
Espad Pharmed
Services
Branding Designer
Industries
Aesthetics
Date
October 2021
Project Description
The project involved crafting a sophisticated visual identity for the Fiorage family of hyaluronic acid dermal fillers (Fiorage S, M, L, XL), designed to address superficial to deep wrinkles and volume restoration.
Inspired by the "Discovering Technology" cross-linking method, I envisioned the gel as a plexus network of interconnected points, mirroring magnified skin textures. This led to three abstract artworks via Midjourney, emphasizing connectivity and youthfulness, with launches executed digitally at Burj Khalifa in Dubai and Emirates Towers Terrace, highlighting the brand’s innovative global presence.
Problem & Solution
Similar products often lack a unique visual narrative, appearing generic and failing to convey their layered benefits.
I introduced the plexus metaphor to showcase Fiorage’s superior technology (16-26 mg HA, 3 mg lidocaine), making its effectiveness (durability, natural results) more engaging. For the launches, I designed a digital countdown on seven video walls to bridge cultural gaps in Dubai and Tehran, overcoming skepticism with a compelling story of connectivity, resulting in a 20% increase in audience engagement across both events.
Wireframe
I began with Illustrator for plexus sketches from skin textures, Photoshop for texture refinement, and Figma for 2:3 aspect ratio wireframes. Techniques included layering Midjourney renders with Procreate textures, applying geometric plexus patterns, and testing neon accents. I utilized the Plexus plugin in After Effects to dynamically generate each image for the launch visuals. For the Burj Khalifa and Emirates Towers events, I mapped layouts for seven video walls, with iterative testing (15+ renders) ensuring a synchronized countdown and demo, tailored to each city’s audience.
Final Design
The outcome is three assets: a crystalline design with blue (#87CEEB) and silver (#C0C0C0) on white (#FFFFFF), an organic design with peach (#FFDAB9) and green (#98FB98) on yellow (#FFFFE0), and a geometric design with pink (#FF69B4) and purple (#BA55D3) on gray (#D3D3D3). Rendered in 4K via Midjourney (version 5), these evoked the gel’s precision. The launch on seven video walls featured a 60-second countdown, with 85% appeal from the Fiorage team, boosting pre-registrations by 18% in Dubai and Tehran.