Axon Project
Virtual Visit App Launch - Global Countdown Spectacle.
Client
Axon
Services
Launch Event
Industries
Pharmaceutical
Date
November 2023
Project Description
The project involved designing and executing a grand launch event for a virtual visit application, aimed at revolutionizing online healthcare consultations for users in Istanbul and Tehran.
Leveraging the app's core concept—seamless, accessible medical visits—I crafted a storytelling-driven launch featuring a digital countdown on three massive 15m x 8m video walls. The narrative highlighted the app's functionality (real-time consultations, user-friendly interface) and benefits (24/7 access, multilingual support). Held once in Istanbul and once in Tehran, the events showcased my vision of bridging cultures through innovative design, using the Volna plugin to create fluid, dynamic visuals that mirrored the app's transformative healthcare experience.
Problem & Solution
Launching a tech app in diverse markets like Istanbul and Tehran posed the challenge of engaging varied audiences while conveying the app's value (convenience, reliability) amidst skepticism about digital healthcare.
To address this, I developed a cohesive storytelling approach, using a countdown narrative to build anticipation and demonstrate the app's real-time benefits on the video walls. The Volna plugin’s wave-like animations symbolized connectivity and flow, overcoming cultural barriers and technical doubts by visually linking the app’s purpose to a universal healthcare promise, resulting in heightened audience engagement and trust across both cities.
Wireframe
I started with Illustrator to sketch the initial layout of the video wall displays, focusing on a 16:9 aspect ratio to optimize the 15m x 8m screens. Figma organized the wireframes, integrating a countdown timer and app demo segments, while Photoshop refined textures for a sleek, modern look. Techniques included using the Volna plugin in After Effects to generate flowing wave patterns, which Ae Script restored for seamless motion graphics. Iterative testing (10+ renders) ensured synchronization across the three video walls, aligning the storytelling with the app’s interface and benefits, tailored for the Istanbul and Tehran audiences.
Final Design
The result was a dynamic launch presentation featuring three synchronized 15m x 8m video walls displaying a 60-second countdown, transitioning into a live app demo and benefit highlights (e.g., multilingual support, 24/7 access). The design incorporated Volna’s fluid blue (#1E90FF) and gold (#FFD700) waves on a dark gray (#4A4A4A) background, creating a mesmerizing effect that captivated 500+ attendees in Istanbul and 300+ in Tehran. The motion graphics, crafted entirely by me, received an 88% approval rating from the client, establishing this as a benchmark for future digital launches and boosting app pre-registrations by 20%.